In an article written for forbes.com, Jon Bird, CEO of marketing communications agency VMLY&R in Australia and New Zealand, noted that the trend began where the coronavirus began in China.
“In that market, which is ahead of the game in online retail, food vendors facing consumer lockdowns very quickly offered ‘contactless delivery, leaving orders at a door, in a locker, or at a designated drop-off station’. Some meal services even listed the names and the body temperature of the people who cooked and delivered the food, for customer peace of mind,” he wrote.
In just a short time, the practice picked up in various countries around the world. Quick service restaurants and food delivery platforms were among the first to do so.
In Southeast Asia, popular food delivery apps foodpanda, GrabFood, and GoFood are just some of the many companies offering contactless delivery.
“Indonesia’s Gojek, which runs GoFood, provides a body temperature card that informs customers of the body temperature of everyone involved in the food preparation process…”
EJ De la Vega, Head of GrabFood Philippines, explained that after placing an order, customers inform their delivery-partners where the food must be dropped off. Upon arrival, the delivery-partners will place the order in the specified location, notify the customers of their arrival and wait for them to pick up the order, standing at least 2m away from the order.
Contactless delivery also encourages, and in some cases requires, the use of cashless payment like GrabPay or GoPay. Those who opt to pay cash are encouraged to provide the exact amount.
Indonesia’s Gojek, which runs GoFood, provides a body temperature card that informs customers of the body temperature of everyone involved in the food preparation process, such as the cook and cashier of the partner merchants, as well as the driver delivering the food. (link to our story)
Foodpanda Philippines has instructed riders to wash their hands with soap every two hours, avoid unnecessary touching of the face, use hand sanitizer/alcohol before and after each delivery, and wear masks.