Sri Lanka and India
In India, Bangalore-based online grocer Big Basket acquired local milk delivery app DailyNinja to expand its capacity for food delivery. The need for online food delivery has become essential as the country went into lockdown on 25 March.
Meanwhile, the ongoing curfew in Sri Lanka forced many poultry companies to expand online sales and home delivery. The nation has been under curfew since 20 March. Companies such as Pussalla Meat Producers and Maxies quickly moved into delivery while others are turning to agent networks.
“We take orders via Whatsapp as it’s convenient and so far orders are booming,” Maxies Managing Director, Nipuna Perera told Asian Agribiz.
Crysbro meanwhile, has taken to supplying direct to retail chains and working with their agent networks.
Big basket is wildly popular in India and is set to become even more popular now with Bollywood endorsements such as this with superstar Shah Rukh Khan.
Marketing Manager, Amores Sellar told Asian Agribiz that they work with existing online retail networks. All major grocery chains in the country have switched to online sales.
Sri Lankans have also turned to RTE meals but companies are finding delivery difficult. Gourmet Lanka recently promoted their RTE range as the best option during the lockdown.
“We have been inundated with requests and demand has grown ,” Managing Director, Roman Scott told Asian Agribiz.
The biggest hurdle however, has been getting delivery companies to pick up and deliver the meals. Companies such as Uber have shut down whilst local company PickMe struggles to cope with demand.
The immediate solution has been to turn to franchises like ‘Coffee Bean and Tea Leaf’ as a distribution center, from where customers can pick up their orders.
Being responsible citizens and keeping the vulnerable at home, Gourmet Lanka.