Multivac Indonesia banks on customer education

July 31, 2020

by Arief Fachrudin – Customer education is key to Multivac’s success in Indonesia, according to Akbar Febriansyah, Customer Support Manager at the German packaging machines supplier. “We serve customers from different scales of production without any discrimination. We never refuse home industry scale customers. Instead we help and educate them to grow,” he told Asian Agribiz. “We want meat processors in Indonesia to understand that attractive packaging can increase sales value and profit. Competitors can copy your product, but not your brand. And packaging is part of branding.”