Superfeed launches Sri Lanka’s first dog food

July 13, 2020

by Zahrah Imtiaz – Sri Lankan Animal feed company Superfeed Pvt Ltd has launched the first locally produced dog food. The growing demand for pet food prompted their entry into the line. Superfeed, Managing Director, Dr Walter Samarasinhe told Asian Agribiz that they were able to overcome the challenge of incorporating raw meat into the feed formula. “Many trials locally into pet food failed because they were not able to successfully work with raw meat and turn it into pellets,” he said. Superfeed sells adult dog food which contains beef and chicken meal.