July 3, 2020
by Zahrah Imtiaz – Bangladeshi poultry producer Paragon has adopted QR codes on their packaging to educate consumers on the safety of their products. Consumers can scan the QR Codes for more details on the product. The link takes them to video and audio content which discuss the products’ life cycle from the Grand Parent farm to plate. Paragon Group, Managing Director, Moshiur Rahman told Asian Agribiz that consumers are more sensitive to hygiene and food quality. “If they understand our rearing, genetics and slaughtering practices, they will be motivated to buy our products,” he said.