Malaysia’s Texchem develops frozen RTE

June 29, 2020

Malaysia’s Texchem Resources Bhd has developed frozen RTE products which will be available in its Sushi King outlets as well as e-commerce platforms soon. Group Executive Chairman Fumihiko Konishi said the company embraced this to cater to younger consumers, change in lifestyle and shift in preference for eating-in, due to Covid-19. “The pandemic resulted in unprecedented lockdown measures which has adversely impacted the global economy,” he said. He added that the business environment remains challenging and expects their restaurant division to be impacted significantly.