Marination technique key to delicious fried chicken

June 17, 2020

Marination has secured the success of fried chicken outlet chain Ayam Goreng Bikin Tajir among its competitors and has helped it gain traction with consumers in Greater Jakarta, Indonesia. The chain is run by poultry integrator Sierad Produce and Indonesia food digital startup Wahyoo. “Marination is important in making delicious fried chicken,” said Addyono Koloway, Sierad’s Project Leader on Instagram live. “It’s not only about how we develop the seasoning, but also how to make the seasoning seep evenly into the chicken meat. We use advanced technology for this.”