April 27, 2020
by Zahrah Imtiaz – Sri Lanka’s Pussalla Meat Producers has launched a mobile app, ‘Pussalla Meat Shop’ for online orders. Managing Director, Dilshan Wewita told Asian Agribiz that this would announce the company’s entry as an omnichannel player in the industry. “The lockdown severely impacted production and supply. So, we worked on marketing,” he said. This caused a leap in demand and the eventual set up of a hotline and mobile app to handle orders. Mr Wewita says the lockdown has opened the industry to new forms of retail.