Demand surges for branded eggs in Malaysia

March 26, 2020

by Rajeswari Ramanee – The panic buying which happened in Malaysia just before the movement control order (MCO) saw an increased in branded egg demand. LK Fresh Egg’s Managing Director Tan Leng Yee told Asian Agribiz, “We are experiencing a 300% surge in demand from our retailers since the panic buying started. I would assume the same for other branded eggs as opposed to loose eggs. However, we do have constrains with packaging materials (trays, cartons, boxes) since there’s been disruption in the supply chain since the MCO.”