Masan aims for top spot in chilled-meat sector

November 8, 2019

Masan Group is drawing up plans to capture a 2% share of Vietnam’s fresh pork market next year. By 2023 it plans to become the top chilled meat brand in the country. Steps to achieve this include strengthening technical logistics at its commercial farms to enhance the stability and security of internal pig supply; and expanding cooperation in the distribution of deli products with both Vinmart and Coop Mart.