October 10, 2019
Grab has brought a new dimension to food delivery in Vietnam with the launch of its first GrabKitchen in Ho Chi Minh City. Food from GrabKitchen is prepared from 13 culinary brands in Grab’s kitchen in Thu Duc District, where many young consumers who prefer fast food reside. The new app helps users order multiple dishes from different brands at the same time, with 33% faster delivery time. In 2019, Grab will only focus on developing the GrabKitchen model in Ho Chi Minh City. By 2020, GrabKitchen will be available in Hanoi and Da Nang.