Carbon-neutral beef debuts in Singapore

September 11, 2019

Organic, allergen and preservative-free gourmet foods distributor Alternative Selection launched Five Founders Natural Australian Beef, Australia’s first and only carbon neutral certified beef in Singapore at the Hilton Singapore. Five Founders is the first beef brand by North Australian Pastoral Company, which has pledged to reduce carbon emissions and offsets. The latter means that carbon emissions produced by the brand from paddock to plate is compensated with activities or initiatives that absorb the same amount of carbon or more. The brand is Australia’s first carbon-neutral certified beef.