Online meat delivery platform wins marketing award

July 17, 2019

Zappfresh, an online meat purchasing platform in India was recently awarded the ‘Best Farm to Fork Fresh Meat Brand’ at the CMO Asia National Awards for Marketing Excellence. The online service through its integrated fresh meat brand was recognized for its innovative methods of changing consumers’ meat buying experience in the country. The company has also been able to standardize farming processes and slaughtering methods in addition to encouraging many meat processors to modernize in order to cater to a consumer base which demands ‘clean, fresh and safe’ meat.