Texas Chicken ramps up drive-thru plans

July 11, 2019

The opening of the second drive-thru restaurant in Malaysia marks Texas Chicken’s plans to diversify its service operations. The restaurant is a 24-hour outlet. Five new outlets were opened this year, joining the previous 50 throughout Malaysia. According to Yang Ming Ong, Vice-president of Texas Chicken, Malaysia is one of the top five countries for its global operations and will be one of the showcase markets as it launches its new global brand positioning over 2019 and 2020.