January 28, 2019
Toriyama, which makes one of the most popular wagyu brands in eastern Japan’s Gunma prefecture, has teamed-up with US’ food technology startup Just to develop cultured meat using wagyu cells. Toriyama will initially export wagyu meat to Just, which will isolate cells and try to culture them – feeding proteins and other nutrients to grow tissue – into pieces of meat. The goal is to lower the cost of production while modifying the texture and flavor. Once a product has been developed, Singapore-based Awano Food Group, Toriyama’s export agent, will distribute it.