October 11, 2018
Thailand’s Betagro Group is set to invest USD 150 million in 2019 to prepare for transformation into strategic area like value-added products, automation and upstream production at both home and foreign markets. Betagro’s President and Chief Executive Vasit Taepaisitphongse in an interview with a local daily said the allocated amount is set to be the highest in the past seven years. Notably next year is also the final year of Betagro’s 10-year strategic plan. The 10-year plan began in 2010 to raise market share of all segments namely, animal protein (pigs, chicken, eggs), feed and pharmaceuticals, to 15% from 12-13%, and doubling sales to more than USD 3.03 billion by the end of the plan. Mr Vasit said the company has captured an average market share of 12-14% in all segments, slightly below the 15% goal.